The Coconut Could Be on the Verge of Collapse
December 17, 2016
By Dr. Mercola
For many years, orange juice was the “go-to” beverage for breakfast. In the 1950s and ’60s, it was considered one of the world’s most nutritious drinks. Many people had special miniature glasses in their cupboards just for this purpose.
But good old o.j. isn’t the fashion so much anymore. In fact, last year, commercial orange juice sales reportedly sank to a new low over the previous 15 seasons. One reason is because it’s been found to be not quite as healthy or necessary for a “balanced diet” as it was once thought to be.
Another reason orange juice no longer flows at every breakfast table is because it’s been replaced by the nectar of another fruit: coconut. How well is this exotic beverage expected to fare, especially for those who have more invested than a fondness for a refreshing new drink?
Coconut Water: The Next Big Wave Is Here
Currently, Technavio estimates that coconut water sales rake in about $2 billion a year, and will probably reach $4 billion in the next five years. Celebrities have jumped onto the coconut water craze for profit, backing brands with their names attached.
More than 200 brands of coconut water are now being sold. As for the big companies, in 2007, a 25 percent stake in Vitacoco, a coconut water brand, was sold for $7 million to Verlinvest. Another 25 percent stake in Vitacoco sold to Red Bull China for about $166 million in 2014.
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